Hotel marketers dedicate precious resources - hard earned rands, time and energy - luring and converting new customers. Often, their most valuable marketing resource is overlooked: brand advocates.This powerful segment of influential and passionate people is already singing your praises. They are more than just happy or satisfied customers are ultimate promoters who love your brand and are poised to recommend it, and convert others to it, through positive word of mouth, both online and off. Fueled by social media and driven by passion and trust, advocates are mighty messengers and influencers.
The power of your brand has typically been defined by who you are and what you do to tell consumers about yourself. Yet today, your brand is very much influenced by what "they" say. Consumers are interconnected with influence that runs rampant as social platforms provide them with a powerful voice. They give their opinions and recommendations through blogs, tweets, and Facebook updates in addition to dinner party discussions, and at the office water cooler.
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