South Africa and Kenya are long-standing rivals, with both vying for the attention of international travellers seeking a safari experience.But in recent months, has this competition intensified?
Absolutely, says Carlos Leite-Ferraz, MD of Finland-based Credo TM Management. “I see it on a weekly basis where we get asked for two quotes, one for Southern Africa and one for East Africa,” he says. “About 60% end up going for Southern Africa while the rest choose East Africa.”
Leite-Ferraz says the main reasons travellers opt for East Africa is price and shorter travel time. He adds that perception of less crime in East Africa is also a factor in the decision-making process.
Bob Walley, Chairman of African Outposts, says there are several key differences between Kenyan and South African tourism. “While SA was troubled by sanctions, Kenya established itself internationally and immortalised the safari with legendary personalities, early wildlife movies and famous authors. Kenya also offers the world-renowned migration and large concentrations of animals that SA lacks.”
While these historical differences play a major role in the international tourist’s travel decisions, there are also more recent factors that come into play. Walley says the South African hospitality industry tends to be surly and unhelpful in comparison with the warm, friendly and hospitable nature of the Kenyan industry. “Lastly, South African lodges, hotels, transport and flights are all expensive,” he adds.
Source: SA Tourism Update
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