Meetings Africa 2011 Much Improved

Meetings Africa 2011 has been voted a success as the four-day show concluded at the Sandton Convention Centre.

Said Nomasonto Ndlovu, Global Manager of Business Tourism at South African Tourism: “Meetings Africa 2011 has definitely paved the way for South African Tourism’s strategic development to grow the business tourism industry in South Africa.”

The positive sentiments were shared by many of this year’s exhibitors. “Meetings Africa 2011 was much improved and we saw a lot of growth this year. I was particularly pleased that there was a definite increase in the number of buyers interested in Africa,” says Beatrice Makawiti from The Kenyatta International Conference Centre.

Unaudited attendance numbers for the event were 3 353, up from last year’s 2 899 delegates. South African Tourism hosted 123 international buyers and 32 international media from global core markets and this year’s Association Day was attended by 52 delegates.