The social media has become over powering and not everyone is able to fathom what it is all about. For the small business owner too, social media does offer potential for his business whether or not he is enthusiastic about the idea. However, social media has emerged as one of the most powerful tools for online marketing and few can afford to ignore the potential it holds for the betterment of their business. Above all it is an inexpensive marketing tool which can yield results simply by establishing and managing relationships.Facebook and MySpace
These two are famous sites for personal contacts and networks, but are being increasingly used for promoting businesses as well. Both MySpace and Facebook help in establishing a circle of friends, and join groups, have fan pages and have business groups as well. Joining these groups enables a business person to post messages that all members can see. Facebook is a rich source of customers and that too free of cost. It is an informal and casual networking site but helps to reach out to thousands of people.
These two are famous sites for personal contacts and networks, but are being increasingly used for promoting businesses as well. Both MySpace and Facebook help in establishing a circle of friends, and join groups, have fan pages and have business groups as well. Joining these groups enables a business person to post messages that all members can see. Facebook is a rich source of customers and that too free of cost. It is an informal and casual networking site but helps to reach out to thousands of people.
Blogging
In the olden days people maintained diaries to write their thoughts. Today there is an online method to do the same. What started for this purpose has become a one-million strong presence on the web. People have blogs for personal statements and businesses, where they post articles on anything and everything. Blog draw traffic according to the subject it provides information and high traffic blogs attract event calendars and advertisements, turning them into money spinners. Blogs have become notice boards, information sites, news boards and advertisement carriers as well. A lot of blog activity costs very little or nothing. But it is again a great way to get a message across to thousands of people.
In the olden days people maintained diaries to write their thoughts. Today there is an online method to do the same. What started for this purpose has become a one-million strong presence on the web. People have blogs for personal statements and businesses, where they post articles on anything and everything. Blog draw traffic according to the subject it provides information and high traffic blogs attract event calendars and advertisements, turning them into money spinners. Blogs have become notice boards, information sites, news boards and advertisement carriers as well. A lot of blog activity costs very little or nothing. But it is again a great way to get a message across to thousands of people.
All these social networking sites can be the best channels of communication for the small business wanting to use minimal expense amounts. The internet offers enormous potential because if pursued directly it can help a small business reach millions of customers or potential ones. It at least provides the links to do so. The rest depends on the effectiveness of the communication of the small business.
Source: Travelwires.com
Source: Travelwires.com
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