Minister Marthinus van Schalkwyk will be participating in the World Economic Forum in Davos, Switzerland, from January 26-28.Besides representing South Africa in various meetings aimed at profiling tourism and South Africa's brand positioning, Minister Van Schalkwyk is also the Chairperson of the WEF's Industry Agenda Council for Aviation, Travel and Tourism. This Council monitors key trends and global risks in aviation and tourism and puts forward ideas and solutions to address these global challenges.
Emerging trends that will be discussed during the Minister’s various engagements include the multispeed recovery of travel and tourism following the financial crisis; the impact on tourism of currency wars and new transport security arrangements; tapping into the post-recession consumer; and new opportunities presented by emerging technologies.
Although travel demand in 2011 is expected to grow at the long-term average of 4%, it will likely be at a slower pace than in 2010 – and unevenly spread between mature and emerging markets.
Source: SA Tourism Update
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