Keeping It In The Family Does Not Work

Because of the budget constraints and misconception of social media, businesses often think that they can put their social media campaign in just about anybody's hands. This is not true.

Just like a shop window, your social media account is the face of your company. It is your first-hand connection with your past, present and future costumer, so it is extremely important that you make a spectacular first impression. Your nephew or front desk person may have a personal Facebook account or make a good impression on you, but this really doesn't mean that they know what they are doing .

The exact same philosophy goes for your company website.

Don't put the face of your company in the hands of the amateur.