Seychelles, SA Join Hands To Market To South Americans

In conjunction with Argentina´s leading boutique outbound specialist in South Africa and the Indian Ocean Islands destination wholesaler - Sundance Tours - the provincial tourism marketing entities of Cape Town Routes Unlimited (Cape Town and the Western Cape), Mpumalanga Tourism & Parks Agency, and the National Office of Tourism Seychelles have formed a joint destination marketing venture, pooling their marketing resources in what is a first-ever campaign in South America.

These prominent and progressive entities have joined together to inaugurate the campaign by way of the delivery of a travel industry seminar promoting a series of six set itinerary programmes under the banner of ‘Unforgettable Places’ to the major retail travel agencies in Buenos Aires.

This campaign will encapsulate both travel trade and consumer marketing initiative and is expected to deliver substantial new business in what is South Africa´s closest international tourism source market outside of the African continent.

“With Cape Town as South America’s natural gateway, a mere seven hours and 15 minutes flying non-stop from Buenos Aires, and with demand for destination South Africa peaking after the coverage that the World Cup brought to the nationwide football fanatical Argentine population, the timing could not have been better for launching such an ambitious, creative, all encompassing regional tourism marketing campaign,” said the Seychelles Tourism Board in a statement.

The Unforgettable Places campaign is aimed directly at giving the Argentine traveller and the travel trade compelling reasons to visit and combine the regional destinations of Cape Town and the Cape Garden Route, Mpumalanga´s natural wonders such as the Blyde River Canyon and world-beating safari activities through the Sabi Sand Private Game Reserve and the globally iconic Kruger National Park, plus the relaxation and lure of the Seychelles with their pristine white sandy beaches, distinctive Creole culture and cuisine together with a natural eco-system.

“This campaign is the realisation of creative destination marketing combining the unique beauty and cosmopolitan lifestyle of one of the world’s globally iconic cities and regions with some of Africa’s top safari experiences together with an idyllic tropical island destination boasting some of the world’s most beautiful beaches and marine environments,” says David Frandsen, Executive Manager for International Marketing at Cape Town Routes Unlimited.

The Unforgettable Places campaign began in November 2010 and will run initially through to the end of May, with the likelihood of its being extended, based on and measured purely on the success and results of the first seven months’ marketing returns.

Source: SA Tourism Update