South African Tourism (SAT) recently announced the sponsorship of an online tourism textbook for the South African market. The ‘E Tourism Frontier’s Guide to Online Tourism – the South African Edition’ will be published in September and given to all delegates attending the E Tourism Africa Summit taking place in Cape Town on September 15 and 16.
SAT is sponsoring the fourth E Tourism Africa Summit, along with Cape Town Tourism as the host city for the summit. It will feature some of the world’s leading experts in online tourism, including TripAdvisor, Expedia and Google.
William Price, global head of e-marketing at SAT, says the role and significance of online marketing and consumer engagement have become critical in destination marketing. “It’s not enough for us to merely sponsor events. We have decided to invest more heavily in the E-Tourism Africa Summit by sharing a tangible and useful resource with the industry. The E-Tourism Frontier’s Guide to Online Tourism is a great resource and offers easy-to-follow tips and excellent local examples of tourism businesses using and benefiting from online marketing,” says Price.
The author of the new textbook, Damian Cook, is the CEO and Founder of E Tourism Frontiers and a global expert on online tourism.
Says Cook: “Our industry needs to focus not just on their own marketing but to encourage their clientele to market for them via social media. Some 50% of travellers now read a review before booking a hotel or trip for a long-haul destination and this is especially relevant for travel to Africa. Facebook, Twitter and YouTube are vital tools when researching travel. However, only a small number of tourism companies are really accessing and using these tools to their full potential. The textbook is designed to show South African tourism businesses how to do just that.”
Source: SA Tourism Update
SAT is sponsoring the fourth E Tourism Africa Summit, along with Cape Town Tourism as the host city for the summit. It will feature some of the world’s leading experts in online tourism, including TripAdvisor, Expedia and Google.
William Price, global head of e-marketing at SAT, says the role and significance of online marketing and consumer engagement have become critical in destination marketing. “It’s not enough for us to merely sponsor events. We have decided to invest more heavily in the E-Tourism Africa Summit by sharing a tangible and useful resource with the industry. The E-Tourism Frontier’s Guide to Online Tourism is a great resource and offers easy-to-follow tips and excellent local examples of tourism businesses using and benefiting from online marketing,” says Price.
The author of the new textbook, Damian Cook, is the CEO and Founder of E Tourism Frontiers and a global expert on online tourism.
Says Cook: “Our industry needs to focus not just on their own marketing but to encourage their clientele to market for them via social media. Some 50% of travellers now read a review before booking a hotel or trip for a long-haul destination and this is especially relevant for travel to Africa. Facebook, Twitter and YouTube are vital tools when researching travel. However, only a small number of tourism companies are really accessing and using these tools to their full potential. The textbook is designed to show South African tourism businesses how to do just that.”
Source: SA Tourism Update
No comments:
Post a Comment