Knysna Tourism will host a discussion on South African tourism market trends, presented by Professor John Simpson from the UCT Unilever Institute.
Simpson is co-author of ‘Marketing in South Africa: Cases and Concepts’ and Director of the UCT Unilever Institute of Strategic Marketing.
Knysna Tourism CEO, Shaun van Eck, says participants will get to the core of the factors changing the consumer environment. “Attendees will also hear how all new expert research will help to refocus their businesses to meet the challenges facing the new South African marketplace, including latest trends in the emerging black diamond market.
“This is obviously a market that we would like to welcome to Knysna,” said Van Eck. “And attending this discussion will give tourism operators and anyone who works within the industry a better insight into reaching this market and communicating with them effectively.”
The discussion will take place at The Premier Hotel on George Rex Drive in Knysna at 11h00, on Tuesday, August 16. Entrance is free but interested parties need to RSVP to Janine Arendse at the Knysna Tourism office at +27 (0)44 382 5510.
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