SA Tourism UK has launched 'My Mission South Africa', a new nationwide campaign that will track four UK personalities on holiday in SA.
The campaign, which includes advertising, a new interactive website, celebrity My Mission itineraries, digital amplification and a PR and consumer-facing competition, will showcase the country’s wildlife and affordable luxury offering while highlighting holidays for more adventurous travellers.
The four British personalities are Monty Don, Gloria Hunniford, Jamie Theakston and Chris Packham who will be travelling in September and focusing on their personal areas of interest, including horticulture, adventure, wildlife and luxury travel.
Each of the celebrity missions will be filmed and their experiences tweeted throughout their visits. The content will be available to follow on the dedicated www.southafrica.net/mymission website, Facebook page www.facebook.com/mysouthafrica and specifically created mobile apps for both iphone and android mobiles.
Prospective travellers will also be able to create their own missions online. My Mission builder is a custom video and PDF brochure application that allows prospective visitors to quickly build and populate their ultimate holiday itinerary from a list of predefined activities. They can store these online, send to fellow travellers and share with friends via Twitter and Facebook.
Now is your opportunity to promote your business by offering to host, wine-and-dine and show the group just what we have to offer the tourist.
The campaign, which includes advertising, a new interactive website, celebrity My Mission itineraries, digital amplification and a PR and consumer-facing competition, will showcase the country’s wildlife and affordable luxury offering while highlighting holidays for more adventurous travellers.
The four British personalities are Monty Don, Gloria Hunniford, Jamie Theakston and Chris Packham who will be travelling in September and focusing on their personal areas of interest, including horticulture, adventure, wildlife and luxury travel.
Each of the celebrity missions will be filmed and their experiences tweeted throughout their visits. The content will be available to follow on the dedicated www.southafrica.net/mymission website, Facebook page www.facebook.com/mysouthafrica and specifically created mobile apps for both iphone and android mobiles.
Prospective travellers will also be able to create their own missions online. My Mission builder is a custom video and PDF brochure application that allows prospective visitors to quickly build and populate their ultimate holiday itinerary from a list of predefined activities. They can store these online, send to fellow travellers and share with friends via Twitter and Facebook.
Now is your opportunity to promote your business by offering to host, wine-and-dine and show the group just what we have to offer the tourist.
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