A total of around 3 million Germans visit South Africa each year. Considering that the average stay is 14 days with a daily average spending of EUR 55 or ZAR 500 per person, the German market alone has a value of R 2,1 billion per annum.
Yet how many guests houses, hotels or other tourism establishments in South Africa market to the largest spending group of tourists visiting our shores - hardly any. Statistics show that 49% of all reservations are done directly on-line. Would you anticipate a German sitting at their PC typing search words into a search engine in English or German?
Any business spends thousands of Rands on marketing and on the development of a web page - yet why not make your web page work correctly and target the audience that spends most of the tourism Rands in South Africa?
A copy of the your web page translated into German, with German search engine modification will attract, without any doubt, far more clientele and a lot more bed nights, and is far less expensive in regards to marketing than expensive ad's.
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