What is the Fur Free Alliance?

The Fur Free Alliance (FFA) is an international coalition of over 35 animal protection organizations working to bring an end to the exploitation and killing of animals for their fur.

This poster came third in the Design Against Fur competition for the Russian region.




Real or Fake?

FEEL: Feel the difference by rolling the hairs between finger and thumb.
GENUINE: Feels smooth and soft, easily rolls between the finger.
FAKE: Feels coarse.

LOOK: Longhaired fur—blow on the hairs so they divide.
GENUINE: Often made up of several layers of thin, almost curly hairs which form a dense under-wool, through which the longer hairs stick out. The base is leather.
FAKE: Simpler in structure, individual hairs are often the same length and even in colour.

PINCH WITH A PIN: Through the base.
GENUINE: The leather resists, pin is hard to push through.
FAKE: Pin easily goes through the base.

BURN TEST: Pull (very carefully) a few hairs from the fur and hold them to a flame.
GENUINE: Singes like a human hair and smells similar.
FAKE: Melts like plastic and smells like burnt plastic. Forms small plastics balls at the ends that feel hard between finger and thumb.