American Consumers` Travel Intentions For 2011

Strike while the iron is hot...
Travel Ticker®, a leading inspirational travel website, today announced the results of its annual Travel Ticker Traveler Intentions Survey. The poll revealed the opinions of nearly 2,000 U.S. consumers on their leisure travel intentions for the next year. The results indicated that as compared to 2010, 87 percent of respondents intend to take the same or more leisure vacations in 2011. In addition, when asked if they would fit more travel into 2011 if good deals were available, 94 percent of respondents answered yes.

For the second year in a row, 18 to 30-year-olds spearhead the move to take more leisure trips in 2011:

Out of all respondents, 48 percent of 18 to 30-year-olds said they plan on taking more leisure trips in 2011 than the previous year. This represents a five percent increase from last year's poll.
Following closely behind 18 to 30-year-olds are 65+ year-olds. 42 percent of respondents age 65 and older plan on taking more leisure trips in 2011, compared to 38 percent in last year's poll; an increase of four percent.

Better economic situation and more free time listed as top reasons for more leisure trips in 2011:

30 percent of all respondents said that they believe that their current economic situation will improve in the new year, resulting in the benefit of being able to travel more in 2011. This number is up ten percent from last year's survey. In addition, 31 percent of respondents said that they planned on traveling more in the new year due to an increase in free time.

Given a good deal, almost all would fit in more leisure travel:

94 percent of all respondents agreed that if they found a good deal, they would find a way to fit in more leisure travel in 2011. While many consumers believe that they will be more financially stable in 2011, they are still on the lookout for heavy discounts, travel perks and incentives to inspire their travel. In fact, 66 percent of those polled went so far as to say that they would be comfortable being spontaneous when it came to travel, letting the deal be their inspiration for planning upcoming trips.
The Travel Ticker Traveler Intentions Survey was conducted from November 17 until December 1, 2010, online among Travel Ticker users.