Sunday, November 14, 2010

A Match Made In Heaven?

Following reciprocal visits by representatives of the Franschhoek Wine Valley and Knysna Tourism, the proposal for a twinning relationship between Franschhoek and Knysna has been accepted, with a Memorandum of Understanding signed to seal what promises to be a mutually beneficial relationship.

The twinning relationship is based largely on the fact that both towns are highly compatible tourist target markets. Both of these popular lifestyle and tourist destinations are ideal partners, in that they offer prime location with shared reputations as scenic tourist routes offering an array of festivals and outdoor activities, collective niche speciality shops, similar accommodation offerings as well as similar business profiles, with a mutual focus on wellness tourism. Furthermore they share a similar demographic profile, and high-end real estate offerings. While food and wine festivals are major Franschhoek focus areas, Knysna is known for its natural attractions, shopping and festivals.

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